Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
AEB37B
RGB
174, 179, 123
HSL
65, 27%, 59%
HSB
65, 31%, 70%
CMYK
3, 0, 31, 30
LAB
72, -9, 28
LCH
72, 29, 107
OKLCH
0.75, 0.08, 112
XYZ
37, 43, 25
LUV
72, 0, 39
HWB
65, 48%, 30%
Pantone
467 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.