Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEC2DA
RGB
174, 194, 218
HSL
213, 37%, 77%
HSB
213, 20%, 85%
CMYK
20, 11, 0, 15
LAB
77, -3, -14
LCH
77, 15, 257
OKLCH
0.81, 0.04, 253
XYZ
49, 53, 74
LUV
77, -12, -22
HWB
213, 68%, 15%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.