Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEC4DD
RGB
174, 196, 221
HSL
212, 41%, 77%
HSB
212, 21%, 87%
CMYK
21, 11, 0, 13
LAB
78, -4, -15
LCH
78, 16, 256
OKLCH
0.81, 0.04, 252
XYZ
50, 54, 76
LUV
78, -13, -23
HWB
212, 68%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.