Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEC8F2
RGB
174, 200, 242
HSL
217, 72%, 82%
HSB
217, 28%, 95%
CMYK
28, 17, 0, 5
LAB
80, -2, -24
LCH
80, 24, 265
OKLCH
0.83, 0.07, 260
XYZ
54, 57, 92
LUV
80, -15, -37
HWB
217, 68%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.