Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AECAE6
RGB
174, 202, 230
HSL
210, 53%, 79%
HSB
210, 24%, 90%
CMYK
24, 12, 0, 10
LAB
80, -5, -17
LCH
80, 18, 253
OKLCH
0.83, 0.05, 248
XYZ
53, 57, 83
LUV
80, -16, -26
HWB
210, 68%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.