Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AECCF3
RGB
174, 204, 243
HSL
214, 74%, 82%
HSB
214, 28%, 95%
CMYK
28, 16, 0, 5
LAB
81, -4, -23
LCH
81, 23, 260
OKLCH
0.84, 0.06, 255
XYZ
55, 59, 93
LUV
81, -17, -35
HWB
214, 68%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.