Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AECDF7
RGB
174, 205, 247
HSL
215, 82%, 83%
HSB
215, 30%, 97%
CMYK
30, 17, 0, 3
LAB
81, -4, -24
LCH
81, 25, 262
OKLCH
0.84, 0.07, 256
XYZ
56, 59, 96
LUV
81, -17, -38
HWB
215, 68%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.