Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AECFE0
RGB
174, 207, 224
HSL
200, 45%, 78%
HSB
200, 22%, 88%
CMYK
22, 8, 0, 12
LAB
81, -9, -12
LCH
81, 15, 235
OKLCH
0.84, 0.04, 230
XYZ
53, 59, 79
LUV
81, -18, -18
HWB
200, 68%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.