Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED0E4
RGB
174, 208, 228
HSL
202, 50%, 79%
HSB
202, 24%, 89%
CMYK
24, 9, 0, 11
LAB
81, -8, -14
LCH
81, 16, 239
OKLCH
0.84, 0.05, 234
XYZ
54, 60, 82
LUV
81, -18, -20
HWB
202, 68%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.