Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED0F6
RGB
174, 208, 246
HSL
212, 80%, 82%
HSB
212, 29%, 96%
CMYK
29, 15, 0, 4
LAB
82, -5, -23
LCH
82, 23, 257
OKLCH
0.85, 0.06, 251
XYZ
57, 61, 96
LUV
82, -19, -35
HWB
212, 68%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.