Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED1FC
RGB
174, 209, 252
HSL
213, 93%, 84%
HSB
213, 31%, 99%
CMYK
31, 17, 0, 1
LAB
82, -5, -25
LCH
82, 26, 260
OKLCH
0.85, 0.07, 254
XYZ
58, 62, 101
LUV
82, -19, -39
HWB
213, 68%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.