Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED2FA
RGB
174, 210, 250
HSL
212, 88%, 83%
HSB
212, 30%, 98%
CMYK
30, 16, 0, 2
LAB
83, -5, -24
LCH
83, 24, 257
OKLCH
0.85, 0.07, 251
XYZ
58, 62, 99
LUV
83, -19, -37
HWB
212, 68%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.