Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED3F0
RGB
174, 211, 240
HSL
206, 69%, 81%
HSB
206, 28%, 94%
CMYK
27, 12, 0, 6
LAB
83, -8, -19
LCH
83, 20, 247
OKLCH
0.85, 0.06, 242
XYZ
56, 62, 91
LUV
83, -20, -28
HWB
206, 68%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.