Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED4F8
RGB
174, 212, 248
HSL
209, 84%, 83%
HSB
209, 30%, 97%
CMYK
30, 15, 0, 3
LAB
83, -7, -22
LCH
83, 23, 253
OKLCH
0.85, 0.06, 247
XYZ
58, 63, 98
LUV
83, -20, -34
HWB
209, 68%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.