Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED5D7
RGB
174, 213, 215
HSL
183, 34%, 76%
HSB
183, 19%, 84%
CMYK
19, 1, 0, 16
LAB
83, -13, -5
LCH
83, 14, 203
OKLCH
0.85, 0.04, 200
XYZ
54, 61, 73
LUV
83, -20, -6
HWB
183, 68%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.