Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED5D8
RGB
174, 213, 216
HSL
184, 35%, 76%
HSB
184, 19%, 85%
CMYK
19, 1, 0, 15
LAB
83, -13, -6
LCH
83, 14, 205
OKLCH
0.85, 0.04, 202
XYZ
54, 62, 74
LUV
83, -20, -7
HWB
184, 68%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.