Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED5F7
RGB
174, 213, 247
HSL
208, 82%, 83%
HSB
208, 30%, 97%
CMYK
30, 14, 0, 3
LAB
83, -7, -21
LCH
83, 22, 251
OKLCH
0.86, 0.06, 245
XYZ
58, 63, 97
LUV
83, -21, -32
HWB
208, 68%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.