Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED6DF
RGB
174, 214, 223
HSL
191, 43%, 78%
HSB
191, 22%, 87%
CMYK
22, 4, 0, 13
LAB
83, -12, -9
LCH
83, 15, 217
OKLCH
0.85, 0.04, 213
XYZ
55, 62, 79
LUV
83, -21, -12
HWB
191, 68%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.