Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AED7F7
RGB
174, 215, 247
HSL
206, 82%, 83%
HSB
206, 30%, 97%
CMYK
30, 13, 0, 3
LAB
84, -8, -20
LCH
84, 22, 247
OKLCH
0.86, 0.06, 242
XYZ
59, 64, 97
LUV
84, -22, -31
HWB
206, 68%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.