Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEDAFC
RGB
174, 218, 252
HSL
206, 93%, 84%
HSB
206, 31%, 99%
CMYK
31, 13, 0, 1
LAB
85, -9, -22
LCH
85, 23, 247
OKLCH
0.87, 0.07, 242
XYZ
60, 66, 102
LUV
85, -23, -33
HWB
206, 68%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.