Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEDDE3
RGB
174, 221, 227
HSL
187, 49%, 79%
HSB
187, 23%, 89%
CMYK
23, 3, 0, 11
LAB
85, -15, -8
LCH
85, 17, 209
OKLCH
0.87, 0.05, 206
XYZ
57, 66, 82
LUV
85, -24, -10
HWB
187, 68%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.