Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEDFE7
RGB
174, 223, 231
HSL
188, 54%, 79%
HSB
188, 25%, 91%
CMYK
25, 3, 0, 9
LAB
86, -15, -9
LCH
86, 18, 212
OKLCH
0.87, 0.05, 209
XYZ
58, 68, 86
LUV
86, -25, -12
HWB
188, 68%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.