Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEDFEE
RGB
174, 223, 238
HSL
194, 65%, 81%
HSB
194, 27%, 93%
CMYK
27, 6, 0, 7
LAB
86, -14, -13
LCH
86, 19, 223
OKLCH
0.87, 0.05, 218
XYZ
59, 68, 91
LUV
86, -25, -18
HWB
194, 68%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.