Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEE2EE
RGB
174, 226, 238
HSL
191, 65%, 81%
HSB
191, 27%, 93%
CMYK
27, 5, 0, 7
LAB
87, -15, -12
LCH
87, 19, 217
OKLCH
0.88, 0.06, 213
XYZ
60, 70, 91
LUV
87, -26, -15
HWB
191, 68%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.