Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEE2FC
RGB
174, 226, 252
HSL
200, 93%, 84%
HSB
200, 31%, 99%
CMYK
31, 10, 0, 1
LAB
87, -13, -18
LCH
87, 22, 235
OKLCH
0.89, 0.06, 230
XYZ
62, 70, 102
LUV
87, -26, -27
HWB
200, 68%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.