Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AEEAFF
RGB
174, 234, 255
HSL
196, 100%, 84%
HSB
196, 32%, 100%
CMYK
32, 8, 0, 0
LAB
89, -16, -17
LCH
89, 23, 226
OKLCH
0.90, 0.07, 222
XYZ
65, 75, 106
LUV
89, -30, -24
HWB
196, 68%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.