Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AF3409
RGB
175, 52, 9
HSL
16, 90%, 36%
HSB
16, 95%, 69%
CMYK
0, 70, 95, 31
LAB
41, 50, 51
LCH
41, 71, 46
OKLCH
0.51, 0.17, 37
XYZ
19, 12, 1
LUV
41, 100, 32
HWB
16, 4%, 31%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.