Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AF5EA8
RGB
175, 94, 168
HSL
305, 34%, 53%
HSB
305, 46%, 69%
CMYK
0, 46, 4, 31
LAB
52, 41, -25
LCH
52, 49, 329
OKLCH
0.60, 0.14, 330
XYZ
29, 20, 39
LUV
52, 40, -44
HWB
305, 37%, 31%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.