Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AF609E
RGB
175, 96, 158
HSL
313, 33%, 53%
HSB
313, 45%, 69%
CMYK
0, 45, 10, 31
LAB
52, 39, -19
LCH
52, 44, 334
OKLCH
0.60, 0.13, 336
XYZ
28, 20, 35
LUV
52, 42, -35
HWB
313, 38%, 31%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.