Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
AF6BB2
RGB
175, 107, 178
HSL
297, 32%, 56%
HSB
297, 40%, 70%
CMYK
2, 40, 0, 30
LAB
55, 36, -26
LCH
55, 45, 324
OKLCH
0.63, 0.13, 325
XYZ
31, 23, 45
LUV
55, 33, -46
HWB
297, 42%, 30%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.