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Ochre

#AF780C

A balanced, moderate ochre — sophisticated balance of hue and saturation that conveys composure and subtle refinement, well-suited to modern, minimalist design.

Psychology

Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.

Meaning

Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.

Applications

Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.

Conversion

HEX
AF780C
RGB
175, 120, 12
HSL
40, 87%, 37%
HSB
40, 93%, 69%
CMYK
0, 31, 93, 31
LAB
55, 16, 59
LCH
55, 61, 74
OKLCH
0.61, 0.13, 76
XYZ
24, 23, 3
LUV
55, 46, 54
HWB
40, 5%, 31%
Pantone
7503 C

Harmonies

Analogous
Complementary
Split Complementary
Triadic
Tetradic
Square

Shades & tints

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Browse every named brown on shades of brown, or all families on colors.