Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
AFA641
RGB
175, 166, 65
HSL
55, 46%, 47%
HSB
55, 63%, 69%
CMYK
0, 5, 63, 31
LAB
67, -6, 52
LCH
67, 52, 96
OKLCH
0.71, 0.12, 104
XYZ
32, 37, 10
LUV
67, 11, 61
HWB
55, 25%, 31%
Pantone
467 C
Harmonies
Shades & tints
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