Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AFA7CE
RGB
175, 167, 206
HSL
252, 28%, 73%
HSB
252, 19%, 81%
CMYK
15, 19, 0, 19
LAB
70, 9, -19
LCH
70, 21, 295
OKLCH
0.75, 0.06, 294
XYZ
43, 41, 64
LUV
70, 2, -31
HWB
252, 65%, 19%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.