Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
AFA7D1
RGB
175, 167, 209
HSL
251, 31%, 74%
HSB
251, 20%, 82%
CMYK
16, 20, 0, 18
LAB
70, 9, -20
LCH
70, 22, 295
OKLCH
0.75, 0.06, 294
XYZ
43, 41, 66
LUV
70, 2, -33
HWB
251, 65%, 18%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.