Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFCBE2
RGB
175, 203, 226
HSL
207, 47%, 79%
HSB
207, 23%, 89%
CMYK
23, 10, 0, 11
LAB
80, -6, -15
LCH
80, 16, 248
OKLCH
0.83, 0.04, 243
XYZ
53, 57, 80
LUV
80, -15, -22
HWB
207, 69%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.