Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFCCE7
RGB
175, 204, 231
HSL
209, 54%, 80%
HSB
209, 24%, 91%
CMYK
24, 12, 0, 9
LAB
81, -6, -17
LCH
81, 18, 251
OKLCH
0.83, 0.05, 247
XYZ
54, 58, 84
LUV
81, -16, -25
HWB
209, 69%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.