Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFCFF8
RGB
175, 207, 248
HSL
214, 84%, 83%
HSB
214, 29%, 97%
CMYK
29, 17, 0, 3
LAB
82, -4, -24
LCH
82, 24, 260
OKLCH
0.85, 0.07, 255
XYZ
57, 61, 97
LUV
82, -18, -37
HWB
214, 69%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.