Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFD2E4
RGB
175, 210, 228
HSL
200, 50%, 79%
HSB
200, 23%, 89%
CMYK
23, 8, 0, 11
LAB
82, -9, -13
LCH
82, 16, 235
OKLCH
0.84, 0.04, 230
XYZ
55, 61, 82
LUV
82, -19, -19
HWB
200, 69%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.