Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFD4DC
RGB
175, 212, 220
HSL
191, 39%, 77%
HSB
191, 20%, 86%
CMYK
20, 4, 0, 14
LAB
82, -11, -8
LCH
82, 14, 216
OKLCH
0.85, 0.04, 212
XYZ
54, 61, 77
LUV
82, -19, -11
HWB
191, 69%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.