Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFD5DD
RGB
175, 213, 221
HSL
190, 40%, 78%
HSB
190, 21%, 87%
CMYK
21, 4, 0, 13
LAB
83, -12, -8
LCH
83, 14, 216
OKLCH
0.85, 0.04, 212
XYZ
55, 62, 77
LUV
83, -20, -11
HWB
190, 69%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.