Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFD5FE
RGB
175, 213, 254
HSL
211, 98%, 84%
HSB
211, 31%, 100%
CMYK
31, 16, 0, 0
LAB
84, -6, -24
LCH
84, 25, 256
OKLCH
0.86, 0.07, 251
XYZ
59, 64, 103
LUV
84, -20, -38
HWB
211, 69%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.