Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFDBDE
RGB
175, 219, 222
HSL
184, 42%, 78%
HSB
184, 21%, 87%
CMYK
21, 1, 0, 13
LAB
84, -14, -6
LCH
84, 16, 204
OKLCH
0.86, 0.05, 201
XYZ
56, 65, 79
LUV
84, -23, -7
HWB
184, 69%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.