Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFDDE6
RGB
175, 221, 230
HSL
190, 52%, 79%
HSB
190, 24%, 90%
CMYK
24, 4, 0, 10
LAB
85, -14, -10
LCH
85, 17, 214
OKLCH
0.87, 0.05, 211
XYZ
58, 67, 85
LUV
85, -24, -12
HWB
190, 69%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.