Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFDFF9
RGB
175, 223, 249
HSL
201, 86%, 83%
HSB
201, 30%, 98%
CMYK
30, 10, 0, 2
LAB
86, -12, -18
LCH
86, 21, 237
OKLCH
0.88, 0.06, 232
XYZ
61, 69, 100
LUV
86, -25, -26
HWB
201, 69%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.