Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFE0EB
RGB
175, 224, 235
HSL
191, 60%, 80%
HSB
191, 26%, 92%
CMYK
26, 5, 0, 8
LAB
86, -15, -11
LCH
86, 18, 217
OKLCH
0.88, 0.05, 213
XYZ
59, 68, 89
LUV
86, -25, -14
HWB
191, 69%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.