Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFE0F2
RGB
175, 224, 242
HSL
196, 72%, 82%
HSB
196, 28%, 95%
CMYK
28, 7, 0, 5
LAB
86, -13, -14
LCH
86, 20, 227
OKLCH
0.88, 0.06, 222
XYZ
60, 69, 94
LUV
86, -25, -20
HWB
196, 69%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.