Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFE3EF
RGB
175, 227, 239
HSL
191, 67%, 81%
HSB
191, 27%, 94%
CMYK
27, 5, 0, 6
LAB
87, -15, -12
LCH
87, 19, 217
OKLCH
0.88, 0.06, 213
XYZ
61, 70, 92
LUV
87, -26, -15
HWB
191, 69%, 6%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.