Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFE3FA
RGB
175, 227, 250
HSL
198, 88%, 83%
HSB
198, 30%, 98%
CMYK
30, 9, 0, 2
LAB
87, -13, -17
LCH
87, 22, 232
OKLCH
0.89, 0.06, 227
XYZ
62, 71, 101
LUV
87, -26, -24
HWB
198, 69%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.