Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFE6EB
RGB
175, 230, 235
HSL
185, 60%, 80%
HSB
185, 26%, 92%
CMYK
26, 2, 0, 8
LAB
88, -17, -8
LCH
88, 19, 206
OKLCH
0.89, 0.06, 203
XYZ
61, 72, 89
LUV
88, -28, -10
HWB
185, 69%, 8%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.