Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
AFE7FD
RGB
175, 231, 253
HSL
197, 95%, 84%
HSB
197, 31%, 99%
CMYK
31, 9, 0, 1
LAB
88, -15, -17
LCH
88, 22, 229
OKLCH
0.90, 0.06, 224
XYZ
64, 73, 104
LUV
88, -28, -24
HWB
197, 69%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.